Top 10 Most Popular Pet Trends of 2025

Anxiety wraps (ThunderShirt), CBD treats, adaptogen supplements, and even feline therapists emerged as a booming pet wellness subcategory in 2025. The American Pet Products Association reports that 54% of dog owners now purchase calming products for their pets. Separation anxiety following pets' pandemic-era constant companionship drove demand for behavioral modification tools and supplements.

US pet insurance policies grew to 6.5 million in 2024 — a 22% year-on-year increase — as veterinary costs rose 10% annually and pet owners faced unexpected bills exceeding $10,000 for emergency care. Providers like Trupanion, Lemonade, and Spot dominate a market projected to reach $16 billion by 2028. Many employers began offering pet insurance as a workplace benefit in 2024-2025.

Dog-friendly hotels, airlines, and vacation rentals became a major hospitality trend in 2025. Airlines including Breeze and Bark Air launched dog-specific flight services. Dog-friendly vacation rental listings on Airbnb grew 40%. BringFido.com, the TripAdvisor for pet-friendly travel, reported 50 million visits. The "pet travel" search category grew 67% on Google in 2024.

Hedgehogs, axolotls, miniature pigs, and exotic reptiles surged in popularity among Gen Z pet owners seeking alternatives to cats and dogs in smaller living spaces. TikTok's #exotic pets content generates billions of views annually. The global exotic pet market reached $15 billion in 2024, though animal welfare advocates highlighted concerns about sourcing and care requirements for non-traditional species.

GPS trackers (Whistle, Fi Collar), health monitors tracking activity and sleep, and even smart feeders and cameras enabling remote interaction with pets became mainstream in 2025. The pet tech market reached $8 billion globally. Fi's Series 3 dog collar monitors location, activity, sleep, and can call emergency services if a dog is injured. Over 500,000 cats now wear location trackers.

BarkBox, PupBox, and KitNipBox built subscription businesses delivering curated toys, treats, and accessories monthly. BarkBox alone has 2.5 million subscribers paying $23-35/month, generating $500+ million annually. The subscription model's predictable revenue attracted venture capital, and the category now includes specialized boxes for senior pets, dogs with allergies, and specific breeds.

As pets are increasingly treated as family members, the end-of-life care industry grew dramatically in 2025. In-home euthanasia services (Lap of Love), pet cremation with customized urns, and even pet memorial apps preserving a pet's personality through AI grew into a $1 billion subcategory. Custom pet portraits, memorial jewelry incorporating fur or ashes, and pet memorial tattoos all grew significantly.

Joint supplements (glucosamine, fish oil), probiotic chews, CBD products, and cognitive health supplements for aging pets drove a $2 billion supplement market in 2024. Zesty Paws, the leading DTC pet supplement brand, reached $400 million in annual revenue. As the US's 90 million pet dogs age, joint and mobility health supplements are the fastest-growing segment.

Urban cat ownership drove a boom in indoor cat enrichment products: floor-to-ceiling cat towers, outdoor catio enclosures, robotic prey toys, and puzzle feeders. The "indoor cat lifestyle" movement emphasized that indoor cats need mental and physical stimulation equivalent to outdoor access. Cat café culture expanded globally in 2025, with London, New York, and Tokyo hosting hundreds of cat cafes serving as adoption centers.

Anxiety wraps (ThunderShirt), CBD treats, adaptogen supplements, and even feline therapists emerged as a booming pet wellness subcategory in 2025. The American Pet Products Association reports that 54% of dog owners now purchase calming products for their pets. Separation anxiety following pets' pandemic-era constant companionship drove demand for behavioral modification tools and supplements.

US pet insurance policies grew to 6.5 million in 2024 — a 22% year-on-year increase — as veterinary costs rose 10% annually and pet owners faced unexpected bills exceeding $10,000 for emergency care. Providers like Trupanion, Lemonade, and Spot dominate a market projected to reach $16 billion by 2028. Many employers began offering pet insurance as a workplace benefit in 2024-2025.

Dog-friendly hotels, airlines, and vacation rentals became a major hospitality trend in 2025. Airlines including Breeze and Bark Air launched dog-specific flight services. Dog-friendly vacation rental listings on Airbnb grew 40%. BringFido.com, the TripAdvisor for pet-friendly travel, reported 50 million visits. The "pet travel" search category grew 67% on Google in 2024.

Hedgehogs, axolotls, miniature pigs, and exotic reptiles surged in popularity among Gen Z pet owners seeking alternatives to cats and dogs in smaller living spaces. TikTok's #exotic pets content generates billions of views annually. The global exotic pet market reached $15 billion in 2024, though animal welfare advocates highlighted concerns about sourcing and care requirements for non-traditional species.

GPS trackers (Whistle, Fi Collar), health monitors tracking activity and sleep, and even smart feeders and cameras enabling remote interaction with pets became mainstream in 2025. The pet tech market reached $8 billion globally. Fi's Series 3 dog collar monitors location, activity, sleep, and can call emergency services if a dog is injured. Over 500,000 cats now wear location trackers.

BarkBox, PupBox, and KitNipBox built subscription businesses delivering curated toys, treats, and accessories monthly. BarkBox alone has 2.5 million subscribers paying $23-35/month, generating $500+ million annually. The subscription model's predictable revenue attracted venture capital, and the category now includes specialized boxes for senior pets, dogs with allergies, and specific breeds.

As pets are increasingly treated as family members, the end-of-life care industry grew dramatically in 2025. In-home euthanasia services (Lap of Love), pet cremation with customized urns, and even pet memorial apps preserving a pet's personality through AI grew into a $1 billion subcategory. Custom pet portraits, memorial jewelry incorporating fur or ashes, and pet memorial tattoos all grew significantly.

Joint supplements (glucosamine, fish oil), probiotic chews, CBD products, and cognitive health supplements for aging pets drove a $2 billion supplement market in 2024. Zesty Paws, the leading DTC pet supplement brand, reached $400 million in annual revenue. As the US's 90 million pet dogs age, joint and mobility health supplements are the fastest-growing segment.

Urban cat ownership drove a boom in indoor cat enrichment products: floor-to-ceiling cat towers, outdoor catio enclosures, robotic prey toys, and puzzle feeders. The "indoor cat lifestyle" movement emphasized that indoor cats need mental and physical stimulation equivalent to outdoor access. Cat café culture expanded globally in 2025, with London, New York, and Tokyo hosting hundreds of cat cafes serving as adoption centers.