Pet Mental Health and Anxiety Products

In 2025, anxiety wraps (ThunderShirt), CBD treats, adaptogen supplements, and even feline therapists define a booming pet wellness subcategory. The American Pet Products Association reports 54% of dog owners now purchase calming products—up 10% from 2023—driven by pandemic-era separation anxiety. This segment grew 40% faster than the typical rival in wellness products. Notably, pet insurance (ranked #3) covers similar behavioral therapies, but mental health items offer lower upfront costs.