#9
Functional Pet Supplements
Functional pet supplements have become the top choice for proactive pet care, driving a $2 billion market in 2024. Products like glucosamine joint chews and CBD oils for anxiety are now as common as routine vet visits, with Zesty Paws—the leading DTC brand—generating $400 million in annual sales. For aging pets, functional supplements provide a data-backed, cost-effective alternative to surgery.
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