Functional Pet Supplements

Functional pet supplements have become the top choice for proactive pet care, driving a $2 billion market in 2024. Products like glucosamine joint chews and CBD oils for anxiety are now as common as routine vet visits, with Zesty Paws—the leading DTC brand—generating $400 million in annual sales. This category outperforms #10 Indoor Cat Enrichment in total market value, fueled by the fact that 90 million pet dogs in the US are aging, and joint and mobility supplements represent the fastest-growing segment at 22% annual growth. These formulations are clinically tested, often cheaper than the average prescription alternative, and offer measurable results: 80% of pet owners report improved mobility within 8 weeks. For aging pets, functional supplements provide a data-backed, cost-effective alternative to surgery.