Raw meat-based diets (BARF β Biologically Appropriate Raw Food) for dogs and cats grew 35% in 2024, with brands like Darwin's Natural Pet Products, Stella & Chewy's, and Primal Pet Foods reporting record sales. Proponents cite improved coat quality, dental health, and energy levels. The raw pet food market exceeded $1 billion in North America despite ongoing veterinary debate about food safety risks.

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