Raw Food Diets for Pets

Raw meat-based diets (BARF) for dogs and cats surged 35% in 2024, propelling the North American market past $1 billion. Brands like Darwin's Natural Pet Products, Stella & Chewy's, and Primal Pet Foods reported record sales, driven by claims of superior coat quality, dental health, and energy. Despite ongoing veterinary debate about food safety, raw diets outperformed #2 Pet Mental Health and Anxiety Products in growth rate, making them the fastest-expanding trend this year.