Pet Tech and Wearables

Pet tech and wearables became essential in 2025, with GPS trackers and health monitors now part of daily routines for millions of pet owners. The market reached $8 billion globally, but Fi's Series 3 dog collar leads the pack—it logs location, activity, and sleep, while also enabling an emergency call to veterinary services if a dog is immobile for over 2 hours. Over 500,000 cats now wear location trackers, a 30% increase from 2024, outperforming the average growth of subscription pet boxes like BarkBox in unit adoption.