Top 10 Mexican Startups of 2025

Konfio is a Mexico City-based digital lending platform that uses AI and alternative data sources — including tax records, social media, and supply chain data — to extend credit to small and medium-sized businesses that are systematically underserved by traditional banks. The company has disbursed over $2 billion USD in loans since its 2013 founding and counts Goldman Sachs, Softbank, and International Finance Corporation among its investors. In 2023, Konfio launched a business management SaaS suite, transforming from a pure lender into a full financial operations platform.

Merama is a Mexico City-headquartered e-commerce accelerator that acquires and scales consumer brands selling on Amazon, Mercado Libre, and other platforms across Latin America, operating on the "Amazon aggregator" model popularized by Thrasio in the United States. The company raised $315 million in a 2022 funding round co-led by SoftBank and Advent International, making it one of the largest Series B rounds in Latin American history. By 2025, Merama operates over 50 brands across Mexico, Brazil, Colombia, and Chile, with combined annual revenues exceeding $400 million.

Nuvocargo is a cross-border logistics and trade finance platform that digitizes the complex process of moving goods between the United States and Mexico — the world's largest bilateral trade corridor, worth over $800 billion annually. The platform handles customs brokerage, freight brokerage, cargo insurance, and trade finance in a single digital workflow, reducing what traditionally took days of paperwork to hours. Following the nearshoring boom triggered by US-China trade tensions, Nuvocargo's revenue grew over 300% between 2022 and 2024.

Urbvan is a Mexico City mobility startup that operates a network of subscription-based shared van routes (combis) in the Greater Mexico City metro area, providing a safer, more comfortable, and more punctual alternative to the city's unregulated informal minibus (pesero) system. The company uses proprietary routing algorithms to optimize paths in real time and has partnered with major employers including Walmart, HSBC, and Bimbo to provide corporate employee commuting programs. Urbvan has expanded to Guadalajara, Monterrey, and Bogota, Colombia, with a fleet of over 3,000 vehicles by 2025.

Minu is an earned wage access platform that allows Mexican employees at partner companies to withdraw up to 50% of their already-earned but unpaid wages at any time before payday, at no interest, eliminating the need for predatory payday loans. The company serves over 500 corporate clients and 200,000 employees across Mexico, and has partnered with IMSS (Mexico's social security institute) to provide access to gig economy workers. Minu raised a $30 million Series B in 2024 and is expanding its platform to include savings, insurance, and healthcare access products.

Kueski is Mexico's largest buy-now-pay-later (BNPL) platform, providing point-of-sale financing to over 5 million Mexican consumers at more than 30,000 online and physical merchant locations. The company uses a proprietary credit scoring model that incorporates over 8,000 data points including device metadata, behavioral patterns, and psychographic data to assess creditworthiness for the 67% of Mexican adults who are unbanked or thin-file. Kueski raised a $202 million funding round in 2021 and has since grown its merchant network to include Walmart Mexico, Liverpool, and Coppel.

Zubale is a gig economy platform that connects consumer goods companies (including P&G, Unilever, and Nestle) with a network of 500,000+ on-demand independent workers to execute in-store merchandising, shelf stocking, price auditing, and competitor monitoring tasks across Mexico, Colombia, and Chile. The company raised $40 million in 2023 and has deployed AI-powered image recognition to verify task completion through photos submitted by workers. Zubale has positioned itself as the infrastructure layer for consumer goods companies' field operations across Latin America.

Destacame is a Mexico-based open finance and credit-building platform that helps thin-file consumers build verifiable credit histories using non-traditional data including utility payments, rent, and subscription services, then connects them with appropriate financial products from partner institutions. Following Mexico's 2020 open banking legislation, Destacame became one of the first licensed data aggregators under the new framework and expanded its partnerships with 28 Mexican banks and credit unions. The company serves over 3 million registered users and is expanding into financial wellness tools and insurance.

Xepelin is a B2B fintech platform that provides supply chain financing (factoring and reverse factoring) and accounts payable/receivable automation to Mexican and Chilean SMEs, enabling small suppliers to get paid immediately on approved invoices rather than waiting 60-120 days for large corporate customers to pay. The company raised $111 million in 2022 from DST Global, Endeavor Catalyst, and Kaszek, and processes over $200 million in monthly financing volume. Xepelin's proprietary underwriting model analyzes supplier-buyer transaction history to price risk more accurately than traditional banking models.

Konfio is a Mexico City-based digital lending platform that uses AI and alternative data sources — including tax records, social media, and supply chain data — to extend credit to small and medium-sized businesses that are systematically underserved by traditional banks. The company has disbursed over $2 billion USD in loans since its 2013 founding and counts Goldman Sachs, Softbank, and International Finance Corporation among its investors. In 2023, Konfio launched a business management SaaS suite, transforming from a pure lender into a full financial operations platform.

Merama is a Mexico City-headquartered e-commerce accelerator that acquires and scales consumer brands selling on Amazon, Mercado Libre, and other platforms across Latin America, operating on the "Amazon aggregator" model popularized by Thrasio in the United States. The company raised $315 million in a 2022 funding round co-led by SoftBank and Advent International, making it one of the largest Series B rounds in Latin American history. By 2025, Merama operates over 50 brands across Mexico, Brazil, Colombia, and Chile, with combined annual revenues exceeding $400 million.

Nuvocargo is a cross-border logistics and trade finance platform that digitizes the complex process of moving goods between the United States and Mexico — the world's largest bilateral trade corridor, worth over $800 billion annually. The platform handles customs brokerage, freight brokerage, cargo insurance, and trade finance in a single digital workflow, reducing what traditionally took days of paperwork to hours. Following the nearshoring boom triggered by US-China trade tensions, Nuvocargo's revenue grew over 300% between 2022 and 2024.

Urbvan is a Mexico City mobility startup that operates a network of subscription-based shared van routes (combis) in the Greater Mexico City metro area, providing a safer, more comfortable, and more punctual alternative to the city's unregulated informal minibus (pesero) system. The company uses proprietary routing algorithms to optimize paths in real time and has partnered with major employers including Walmart, HSBC, and Bimbo to provide corporate employee commuting programs. Urbvan has expanded to Guadalajara, Monterrey, and Bogota, Colombia, with a fleet of over 3,000 vehicles by 2025.

Minu is an earned wage access platform that allows Mexican employees at partner companies to withdraw up to 50% of their already-earned but unpaid wages at any time before payday, at no interest, eliminating the need for predatory payday loans. The company serves over 500 corporate clients and 200,000 employees across Mexico, and has partnered with IMSS (Mexico's social security institute) to provide access to gig economy workers. Minu raised a $30 million Series B in 2024 and is expanding its platform to include savings, insurance, and healthcare access products.

Kueski is Mexico's largest buy-now-pay-later (BNPL) platform, providing point-of-sale financing to over 5 million Mexican consumers at more than 30,000 online and physical merchant locations. The company uses a proprietary credit scoring model that incorporates over 8,000 data points including device metadata, behavioral patterns, and psychographic data to assess creditworthiness for the 67% of Mexican adults who are unbanked or thin-file. Kueski raised a $202 million funding round in 2021 and has since grown its merchant network to include Walmart Mexico, Liverpool, and Coppel.

Zubale is a gig economy platform that connects consumer goods companies (including P&G, Unilever, and Nestle) with a network of 500,000+ on-demand independent workers to execute in-store merchandising, shelf stocking, price auditing, and competitor monitoring tasks across Mexico, Colombia, and Chile. The company raised $40 million in 2023 and has deployed AI-powered image recognition to verify task completion through photos submitted by workers. Zubale has positioned itself as the infrastructure layer for consumer goods companies' field operations across Latin America.

Destacame is a Mexico-based open finance and credit-building platform that helps thin-file consumers build verifiable credit histories using non-traditional data including utility payments, rent, and subscription services, then connects them with appropriate financial products from partner institutions. Following Mexico's 2020 open banking legislation, Destacame became one of the first licensed data aggregators under the new framework and expanded its partnerships with 28 Mexican banks and credit unions. The company serves over 3 million registered users and is expanding into financial wellness tools and insurance.

Xepelin is a B2B fintech platform that provides supply chain financing (factoring and reverse factoring) and accounts payable/receivable automation to Mexican and Chilean SMEs, enabling small suppliers to get paid immediately on approved invoices rather than waiting 60-120 days for large corporate customers to pay. The company raised $111 million in 2022 from DST Global, Endeavor Catalyst, and Kaszek, and processes over $200 million in monthly financing volume. Xepelin's proprietary underwriting model analyzes supplier-buyer transaction history to price risk more accurately than traditional banking models.