

Reggaeton has grown from a niche Puerto Rican underground genre in the 1990s into the most-streamed music genre on Spotify globally, with artists like Bad Bunny logging over 18 billion streams in a single year. The genre is defined by its dembow rhythm, a syncopated drum pattern originating in Jamaican dancehall, and has produced 9 of the top 20 most-streamed Spanish-language songs of all time. These 10 artists have collectively accumulated over 200 billion digital streams worldwide, reshaping global pop culture and making Spanish-language music commercially dominant for the first time in history.
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Born Benito Antonio Martinez Ocasio in Vega Baja, Puerto Rico in 1994, Bad Bunny became the most-streamed artist on Spotify globally for three consecutive years (2020-2022). His 2022 album Un Verano Sin Ti broke the record for most weeks at number one on the Latin Albums chart and earned a Grammy nomination for Album of the Year, the first Spanish-language album nominated in that category. His 2023 MOST WANTED world tour grossed over $270 million, making it the highest-grossing Latin music tour in history, and he holds the Guinness record for the most-streamed album in Spotify history in a single year (9.1 billion streams in 2022).

Colombian artist Jose Alvaro Osorio Balvin, born in Medellin in 1985, is credited with bringing reggaeton to a mainstream global audience in the mid-2010s. He has sold over 35 million records worldwide and holds a Guinness World Record for the most-viewed Latin music video on YouTube with Mi Gente, which surpassed 4 billion views after Beyonce joined the remix in 2017. In 2019 he became the first reggaeton artist to perform at the Coachella Valley Music and Arts Festival on the main stage, and his 2018 album Vibras debuted at number one in 11 countries simultaneously.

Widely regarded as the King of Reggaeton, Ramon Luis Ayala Rodriguez from Puerto Rico pioneered the genre with his landmark 2004 hit Gasolina. His 2017 collaboration Despacito with Luis Fonsi became the first Spanish-language song to reach 8 billion YouTube views and held the record as the most-viewed video on the platform. Daddy Yankee officially retired from music in 2022 after a farewell tour spanning 40 cities in the US and Latin America before over 1 million fans in total, cementing his legacy as the artist who first took reggaeton to a global mainstream audience.

Juan Luis Londono Arias, known as Maluma, was born in Medellin, Colombia in 1994 and signed his first record deal at age 17, becoming one of the youngest artists to break into the Latin pop charts. His 2018 single Felices Los 4 peaked at number one in 16 countries simultaneously, and he has collaborated with global stars including Madonna, Marc Anthony, and Shakira. He has released four consecutive platinum albums, amassed over 70 million social media followers, and was named one of Time magazine's 25 Most Influential People on the Internet in 2018.

Puerto Rican artist Juan Carlos Ozuna Rosado broke a record in 2018 for having the most songs simultaneously on the Billboard Hot Latin Songs chart, placing 46 tracks at once, a feat never matched by any other artist in the chart's history. He was the most-searched Latin artist on Google globally in 2018 and has accumulated over 30 billion streams across digital platforms. His debut album Odisea released in 2017 debuted at number one on the Billboard Latin Albums chart and went quadruple platinum in the US, establishing him as the dominant force in the Latin trap-reggaeton hybrid sound of the late 2010s.

Born Nick Rivera Caminero in Boston to a Puerto Rican family, Nicky Jam rebuilt his career in Colombia in the early 2010s after a period of personal struggles, which became the basis for his autobiographical Netflix series El Ganador in 2018, viewed across 30 countries. His 2015 comeback album Fenix went platinum across multiple Latin American countries and produced the hit Hasta el Amanecer, which reached number one in 18 countries. He later joined Will Smith and Era Istrefi on the official 2018 FIFA World Cup anthem Live It Up, performed at the Russia World Cup closing ceremony before a live audience of 80,000.

Puerto Rican artist Emmanuel Gazmey Santiago, born in 1992, released his debut album Real Hasta la Muerte in 2018 while serving a federal prison sentence, and it debuted at number one on the Billboard Latin Albums chart, the first time a debut album from an incarcerated artist had achieved this. He became one of the fastest-growing accounts on Instagram, gaining 1 million followers within 24 hours of his release from prison in 2018. His 2019 collaboration Secreto with Karol G accumulated over 800 million Spotify streams and reached the top 10 in 12 Spanish-speaking countries.

Carolina Giraldo Navarro from Medellin, Colombia, born in 1991, became the first female Latin artist to debut at number one on the Billboard 200 chart with her 2023 album Manana Sera Bonito, which spent 63 weeks on the chart. She won three Latin Grammy Awards in 2023, including Album of the Year, cementing her status as the leading woman in reggaeton. Her 2023 Manana Sera Bonito Arena tour sold out 30 arenas across North America in under 10 minutes, and she became the first Colombian artist to headline Madison Square Garden in New York City with two sold-out nights.

Juan Luis Morera Luna and Llandel Veguilla Malave formed their duo in Cayey, Puerto Rico in 1998 and are among the architects of modern reggaeton, pioneering the fusion of reggaeton with R&B and electronic production. They have won four Latin Grammy Awards, sold over 20 million albums, and their 2005 collaboration Rakata is considered one of the defining anthems of the genre, credited with introducing the reggaeton sound to mainstream Latin radio. After each pursuing successful solo careers, they reunited in 2018 for the La Reunion Tour, which grossed over $40 million across 60 shows in Latin America and the United States.

Carlos Efren Reyes Rosado, known as Farruko, was born in Bayamon, Puerto Rico in 1991 and began his career at age 14, recording from a makeshift home studio before signing his first major deal at 18. His 2021 hit Pepas became a global club anthem after a viral performance at Ultra Music Festival in Miami, reaching over 1.5 billion Spotify streams and charting in 18 countries simultaneously, the first time a Puerto Rican reggaeton act had charted in mainland European markets on that scale. In 2022, Farruko publicly converted to Christianity and announced he would no longer produce explicit content, pivoting to a spiritual crossover sound with his album La 167.
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Born Benito Antonio Martinez Ocasio in Vega Baja, Puerto Rico in 1994, Bad Bunny became the most-streamed artist on Spotify globally for three consecutive years (2020-2022). His 2022 album Un Verano Sin Ti broke the record for most weeks at number one on the Latin Albums chart and earned a Grammy nomination for Album of the Year, the first Spanish-language album nominated in that category. His 2023 MOST WANTED world tour grossed over $270 million, making it the highest-grossing Latin music tour in history, and he holds the Guinness record for the most-streamed album in Spotify history in a single year (9.1 billion streams in 2022).

Colombian artist Jose Alvaro Osorio Balvin, born in Medellin in 1985, is credited with bringing reggaeton to a mainstream global audience in the mid-2010s. He has sold over 35 million records worldwide and holds a Guinness World Record for the most-viewed Latin music video on YouTube with Mi Gente, which surpassed 4 billion views after Beyonce joined the remix in 2017. In 2019 he became the first reggaeton artist to perform at the Coachella Valley Music and Arts Festival on the main stage, and his 2018 album Vibras debuted at number one in 11 countries simultaneously.

Widely regarded as the King of Reggaeton, Ramon Luis Ayala Rodriguez from Puerto Rico pioneered the genre with his landmark 2004 hit Gasolina. His 2017 collaboration Despacito with Luis Fonsi became the first Spanish-language song to reach 8 billion YouTube views and held the record as the most-viewed video on the platform. Daddy Yankee officially retired from music in 2022 after a farewell tour spanning 40 cities in the US and Latin America before over 1 million fans in total, cementing his legacy as the artist who first took reggaeton to a global mainstream audience.

Juan Luis Londono Arias, known as Maluma, was born in Medellin, Colombia in 1994 and signed his first record deal at age 17, becoming one of the youngest artists to break into the Latin pop charts. His 2018 single Felices Los 4 peaked at number one in 16 countries simultaneously, and he has collaborated with global stars including Madonna, Marc Anthony, and Shakira. He has released four consecutive platinum albums, amassed over 70 million social media followers, and was named one of Time magazine's 25 Most Influential People on the Internet in 2018.

Puerto Rican artist Juan Carlos Ozuna Rosado broke a record in 2018 for having the most songs simultaneously on the Billboard Hot Latin Songs chart, placing 46 tracks at once, a feat never matched by any other artist in the chart's history. He was the most-searched Latin artist on Google globally in 2018 and has accumulated over 30 billion streams across digital platforms. His debut album Odisea released in 2017 debuted at number one on the Billboard Latin Albums chart and went quadruple platinum in the US, establishing him as the dominant force in the Latin trap-reggaeton hybrid sound of the late 2010s.

Born Nick Rivera Caminero in Boston to a Puerto Rican family, Nicky Jam rebuilt his career in Colombia in the early 2010s after a period of personal struggles, which became the basis for his autobiographical Netflix series El Ganador in 2018, viewed across 30 countries. His 2015 comeback album Fenix went platinum across multiple Latin American countries and produced the hit Hasta el Amanecer, which reached number one in 18 countries. He later joined Will Smith and Era Istrefi on the official 2018 FIFA World Cup anthem Live It Up, performed at the Russia World Cup closing ceremony before a live audience of 80,000.

Puerto Rican artist Emmanuel Gazmey Santiago, born in 1992, released his debut album Real Hasta la Muerte in 2018 while serving a federal prison sentence, and it debuted at number one on the Billboard Latin Albums chart, the first time a debut album from an incarcerated artist had achieved this. He became one of the fastest-growing accounts on Instagram, gaining 1 million followers within 24 hours of his release from prison in 2018. His 2019 collaboration Secreto with Karol G accumulated over 800 million Spotify streams and reached the top 10 in 12 Spanish-speaking countries.

Carolina Giraldo Navarro from Medellin, Colombia, born in 1991, became the first female Latin artist to debut at number one on the Billboard 200 chart with her 2023 album Manana Sera Bonito, which spent 63 weeks on the chart. She won three Latin Grammy Awards in 2023, including Album of the Year, cementing her status as the leading woman in reggaeton. Her 2023 Manana Sera Bonito Arena tour sold out 30 arenas across North America in under 10 minutes, and she became the first Colombian artist to headline Madison Square Garden in New York City with two sold-out nights.

Juan Luis Morera Luna and Llandel Veguilla Malave formed their duo in Cayey, Puerto Rico in 1998 and are among the architects of modern reggaeton, pioneering the fusion of reggaeton with R&B and electronic production. They have won four Latin Grammy Awards, sold over 20 million albums, and their 2005 collaboration Rakata is considered one of the defining anthems of the genre, credited with introducing the reggaeton sound to mainstream Latin radio. After each pursuing successful solo careers, they reunited in 2018 for the La Reunion Tour, which grossed over $40 million across 60 shows in Latin America and the United States.

Carlos Efren Reyes Rosado, known as Farruko, was born in Bayamon, Puerto Rico in 1991 and began his career at age 14, recording from a makeshift home studio before signing his first major deal at 18. His 2021 hit Pepas became a global club anthem after a viral performance at Ultra Music Festival in Miami, reaching over 1.5 billion Spotify streams and charting in 18 countries simultaneously, the first time a Puerto Rican reggaeton act had charted in mainland European markets on that scale. In 2022, Farruko publicly converted to Christianity and announced he would no longer produce explicit content, pivoting to a spiritual crossover sound with his album La 167.
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