Top 10 Arab Social Media Influencers

Mo Vlogs is a UAE-based YouTube and Instagram influencer known for his luxury lifestyle content featuring supercars, high-end restaurants, and exclusive Dubai experiences, amassing over 12 million YouTube subscribers. Born in London to an Emirati father and Russian mother, he pioneered Gulf luxury lifestyle content and became one of the first Arab creators to build a global YouTube audience exceeding 10 million subscribers. His content has significantly shaped international perceptions of Dubai's wealthy youth culture.

Anas Marwah is a Saudi-Palestinian YouTube creator based in Dubai who produces comedic prank and challenge content alongside his wife Asala Maleh, garnering over 22 million YouTube subscribers and billions of views. He is one of the most-subscribed Arab YouTubers globally and was among the first Arab content creators to receive the YouTube Diamond Play Button for surpassing 10 million subscribers. His brand deals with major international companies like Samsung and Pepsi generate estimated annual revenues exceeding $3 million.

Asala Maleh is a Syrian content creator and wife of Anas Marwah who has built her own independent brand with over 8 million YouTube subscribers and 10 million Instagram followers through beauty, fashion, and lifestyle content. She is one of the most influential Arab women on digital platforms and has launched her own cosmetics line that sold out within hours of its release. Her collaborations with brands like L'Oreal and DIOR in the Arab region have set benchmarks for influencer marketing campaigns in the Gulf.

Loujain Adada is a Lebanese-Saudi TV presenter and social media personality who became one of the Arab world's most influential lifestyle and fashion content creators with over 10 million Instagram followers. After the death of her husband, Saudi billionaire Walid Al Ibrahim, she transitioned from television to full-time content creation and brand partnerships. She is among the top-earning Arab female influencers, partnering with luxury brands including Gucci, Chanel, and Christian Louboutin.

Hamad Al Marzouqi is an Emirati TikTok star who became one of the UAE's first social media celebrities of national origin, known for his comedic skits reflecting Emirati culture and Gulf daily life. He amassed over 10 million TikTok followers by 2024, making him the UAE's most-followed Emirati creator on the platform. His content is notable for authentically representing Gulf national identity rather than the expatriate perspective that dominates much of UAE social media.

Lojain Omran is a Saudi TV presenter, actress, and social media influencer who has served as a cultural bridge between conservative Saudi society and modern entertainment norms for over two decades. With over 12 million Instagram followers, she is one of Saudi Arabia's most influential social media personalities, openly discussing fashion, beauty, and relationships in ways that mirror the social liberalization occurring under Crown Prince Mohammed bin Salman's Vision 2030. She is a sought-after partner for luxury fashion brands entering the Saudi market.

Khaby Lame, the Senegalese-Italian TikTok creator who became the world's most-followed TikToker in 2022 with over 160 million followers, has a significant presence and brand partnerships in the Gulf, becoming a face of Saudi Tourism Authority campaigns. His wordless comedy videos are universally understood across language barriers, making him uniquely effective for Arab market brand campaigns that want to bridge local and international audiences. He attended the FIFA World Cup in Qatar and starred in several Saudi Tourism campaigns filmed in Riyadh and AlUla.

Ahmed Al Shugairi is a Saudi TV presenter and social media personality who pioneered motivational and self-development content for Arab audiences through his long-running show "Khawatir" on MBC, which he has extended to YouTube and social platforms. He has over 6 million YouTube subscribers and his content explores Islamic values, social issues, and personal development with a modern production style that appeals to Arab millennials. He is regarded as one of the most trusted and respected content creators in the Arab world.

Dana Al Tuwarish is a Saudi fashion and lifestyle influencer and one of the first Saudi women to build a truly global fashion following, regularly attending Paris, Milan, and New York fashion weeks and appearing in international editions of Vogue and Harper's Bazaar Arabia. With over 2 million Instagram followers, she is considered a taste-maker in the Gulf luxury fashion market and has partnered with brands including Louis Vuitton, Prada, and Valentino. Her prominence reflects the rapid emergence of Saudi women as a major force in regional fashion and media.

Mo Vlogs is a UAE-based YouTube and Instagram influencer known for his luxury lifestyle content featuring supercars, high-end restaurants, and exclusive Dubai experiences, amassing over 12 million YouTube subscribers. Born in London to an Emirati father and Russian mother, he pioneered Gulf luxury lifestyle content and became one of the first Arab creators to build a global YouTube audience exceeding 10 million subscribers. His content has significantly shaped international perceptions of Dubai's wealthy youth culture.

Anas Marwah is a Saudi-Palestinian YouTube creator based in Dubai who produces comedic prank and challenge content alongside his wife Asala Maleh, garnering over 22 million YouTube subscribers and billions of views. He is one of the most-subscribed Arab YouTubers globally and was among the first Arab content creators to receive the YouTube Diamond Play Button for surpassing 10 million subscribers. His brand deals with major international companies like Samsung and Pepsi generate estimated annual revenues exceeding $3 million.

Asala Maleh is a Syrian content creator and wife of Anas Marwah who has built her own independent brand with over 8 million YouTube subscribers and 10 million Instagram followers through beauty, fashion, and lifestyle content. She is one of the most influential Arab women on digital platforms and has launched her own cosmetics line that sold out within hours of its release. Her collaborations with brands like L'Oreal and DIOR in the Arab region have set benchmarks for influencer marketing campaigns in the Gulf.

Loujain Adada is a Lebanese-Saudi TV presenter and social media personality who became one of the Arab world's most influential lifestyle and fashion content creators with over 10 million Instagram followers. After the death of her husband, Saudi billionaire Walid Al Ibrahim, she transitioned from television to full-time content creation and brand partnerships. She is among the top-earning Arab female influencers, partnering with luxury brands including Gucci, Chanel, and Christian Louboutin.

Hamad Al Marzouqi is an Emirati TikTok star who became one of the UAE's first social media celebrities of national origin, known for his comedic skits reflecting Emirati culture and Gulf daily life. He amassed over 10 million TikTok followers by 2024, making him the UAE's most-followed Emirati creator on the platform. His content is notable for authentically representing Gulf national identity rather than the expatriate perspective that dominates much of UAE social media.

Lojain Omran is a Saudi TV presenter, actress, and social media influencer who has served as a cultural bridge between conservative Saudi society and modern entertainment norms for over two decades. With over 12 million Instagram followers, she is one of Saudi Arabia's most influential social media personalities, openly discussing fashion, beauty, and relationships in ways that mirror the social liberalization occurring under Crown Prince Mohammed bin Salman's Vision 2030. She is a sought-after partner for luxury fashion brands entering the Saudi market.

Khaby Lame, the Senegalese-Italian TikTok creator who became the world's most-followed TikToker in 2022 with over 160 million followers, has a significant presence and brand partnerships in the Gulf, becoming a face of Saudi Tourism Authority campaigns. His wordless comedy videos are universally understood across language barriers, making him uniquely effective for Arab market brand campaigns that want to bridge local and international audiences. He attended the FIFA World Cup in Qatar and starred in several Saudi Tourism campaigns filmed in Riyadh and AlUla.

Ahmed Al Shugairi is a Saudi TV presenter and social media personality who pioneered motivational and self-development content for Arab audiences through his long-running show "Khawatir" on MBC, which he has extended to YouTube and social platforms. He has over 6 million YouTube subscribers and his content explores Islamic values, social issues, and personal development with a modern production style that appeals to Arab millennials. He is regarded as one of the most trusted and respected content creators in the Arab world.

Dana Al Tuwarish is a Saudi fashion and lifestyle influencer and one of the first Saudi women to build a truly global fashion following, regularly attending Paris, Milan, and New York fashion weeks and appearing in international editions of Vogue and Harper's Bazaar Arabia. With over 2 million Instagram followers, she is considered a taste-maker in the Gulf luxury fashion market and has partnered with brands including Louis Vuitton, Prada, and Valentino. Her prominence reflects the rapid emergence of Saudi women as a major force in regional fashion and media.