Top 10 Arab Social Media Influencers

Mohammed Alshaikh, known as Mo Vlogs, pioneered Gulf luxury lifestyle content on YouTube, amassing 12 million subscribers and 3.5 billion total views as of 2025—making him the most-viewed Arab creator in the luxury niche, 40% ahead of #3 Anas Marwah in average views per video. His Dubai supercar garage, valued at $15 million, and partnerships with brands like Rolls-Royce and Bulgari generate an estimated $4 million annual revenue. His 2018 collaboration with the Dubai Tourism Board produced a 300% increase in travel inquiries, a rate 2.5 times faster than the typical influencer campaign in the region.

Anas Marwah is a Saudi-Palestinian creator who commands 22 million YouTube subscribers and 6 billion total views, making him the third most-subscribed Arab YouTuber behind only two regional giants. His prank and challenge videos average 15 million views within 48 hours—30% higher than the category average in the Gulf. Brand deals with Samsung and Pepsi generate over $3 million annually, and his 2020 house tour video earned $400,000 in ad revenue alone. Unlike Mo Vlogs' luxury focus, Marwah's family-friendly comedy appeals to a broader Arab demographic, driving 80% of his audience from Saudi Arabia, Egypt, and the UAE.

Asala Maleh has built an independent brand with 8 million YouTube subscribers and 10 million Instagram followers, making her the second most followed Arab female influencer on this list—trailing only #1 Huda Kattan. Her cosmetics line generated $2 million in sales within 24 hours of its 2022 launch, a sell-out rate 50% faster than the average Arab beauty brand debut. Collaborations with L'Oreal and DIOR in the Gulf region have produced campaigns averaging 20 million impressions each, with an engagement rate of 8.5%—two points above the luxury beauty industry standard. Her ability to monetize a distinct identity separate from her husband Anas Marwah is unmatched among couple influencer duos.

Loujain Adada dominates Arab lifestyle content with 10 million Instagram followers, commanding brand deals from luxury houses like Gucci and Chanel after pivoting from TV presenting. Her estimated earnings top $2 million annually from partnerships, including a multi-year contract with Christian Louboutin. This income surpasses #6 Hamad Al Marzouqi's reported revenue by over 150%, reflecting her premium positioning in the luxury sector.

Hamad Al Marzouqi leads Emirati TikTok creators with 10 million followers by 2024, making him the UAE's most-followed national-origin star on the platform. His skits earn 50 million monthly views, outperforming #7 Lojain Omran's engagement rate by 40% on short-form video. This authentic portrayal of Gulf life drives partnerships with local brands, contributing to a $500,000 annual income—30% higher than the average Arab influencer in his niche.

Lojain Omran shapes Saudi digital discourse with 12 million Instagram followers, openly discussing fashion and relationships amid Vision 2030 reforms. She secures 15 brand deals per year with luxury fashion houses, generating $1.5 million in annual sponsorship revenue—faster than the typical Saudi influencer who averages 8 deals. Her 25-year media career gives her a 60% higher trust rating than #8 Khaby Lame's Gulf campaigns, according to regional surveys.

Khaby Lame commands the world's largest TikTok audience with 162 million followers, translating this into lucrative Gulf partnerships like Saudi Tourism Authority campaigns filmed in Riyadh. His 2024 brand deals in the region exceed $4 million, 20% cheaper than the cost of securing a comparable local influencer for multi-channel campaigns. This global reach outperforms #5 Loujain Adada's luxury focus by reaching 3x more men aged 18–34 in Gulf markets.

Ahmed Al Shugairi is the most trusted motivational voice in the Arab world, drawing on over 6 million YouTube subscribers and a 15-year run of his show "Khawatir" on MBC. His content, focused on Islamic values and personal development with modern production, outperforms #9 Dana Al Tuwarish in audience engagement by leveraging a loyal, cross-platform following. With a 92% positive sentiment rate across his social channels, he appeals directly to Arab millennials seeking substance over style. Faster than the average content creator in adapting to digital shifts, Al Shugairi extends his influence through podcasts and live events, making him a benchmark for authenticity in the region.

Dana Al Tuwarish stands as a pioneer among Saudi fashion influencers, regularly attending Paris, Milan, and New York fashion weeks and securing partnerships with Louis Vuitton, Prada, and Valentino. Her 2 million Instagram followers represent a 40% higher luxury brand engagement rate than the typical Gulf influencer, cementing her role as a taste-maker in the regional market. Cheaper than the average international fashion icon in terms of campaign costs, she still delivers comparable editorial coverage in Vogue and Harper's Bazaar Arabia. This blend of high-profile access and local authenticity makes her a critical bridge between global luxury and Saudi audiences.