Who Gives a Crap

An Australian brand that makes 100% recycled or bamboo toilet paper, paper towels, and tissues — all wrapped in paper instead of plastic. Co-founder Simon Griffiths launched a crowdfunding campaign in 2012 by sitting on a toilet in a warehouse until they raised $50,000. They hit the goal in 50 hours. Who Gives a Crap donates 50% of profits to build toilets and improve sanitation in developing countries — over $15 million donated to date. They deliver directly to your door in cardboard boxes. 2.4 billion people worldwide lack basic sanitation. This brand addresses both the waste and the access problem.