Plaine Products

Sisters Lindsey and Alison Delaplaine founded Plaine Products after learning that less than 9% of plastic ever produced has been recycled. Their solution: premium shampoo, conditioner, and body wash in aluminum bottles that you send back for sanitization and refill. It's the milkman model applied to personal care. Each bottle is reused 50+ times before recycling. The products are vegan, cruelty-free, and made with plant-based ingredients. The closed-loop system eliminates single-use packaging entirely. They've kept over 500,000 plastic bottles out of landfills.