Patagonia

In September 2022, founder Yvon Chouinard transferred ownership of the entire $3 billion company to a trust dedicated to fighting climate change. It was the most radical corporate sustainability move in history. Patagonia has run "Don't Buy This Jacket" ads, offered free repairs through their Worn Wear program, used recycled materials since the 1990s, and been carbon-neutral since 2025. Their supply chain transparency is unmatched — you can trace any product back to its factory. They spend 1% of sales on environmental activism and have donated over $140 million since 1985.