Meow Meow Tweet

A Brooklyn-based brand with an absurd name and dead-serious sustainability credentials. Founded in 2009, Meow Meow Tweet makes vegan, cruelty-free skincare in compostable or recyclable packaging — zero plastic. Their deodorant cream in a cardboard tube became a cult favorite in the zero-waste community. All ingredients are organic, fair-trade, and sourced transparently. The founders mix small batches by hand. They refuse to scale at the expense of their values, turning down retail partnerships that would require plastic packaging. It's the anti-growth, pro-planet approach in an industry obsessed with expansion.