First plastic-neutral retailer. 5M+ lbs of ocean plastic diverted.
Grove Collaborative became the first plastic-neutral retailer in the world in 2020, meaning they collect and recycle as much ocean-bound plastic as they use in packaging. By 2025, they went further — committing to 100% plastic-free packaging across their entire product line. Their Grove Co. brand offers concentrated cleaning products in aluminum and glass containers. The company went public via SPAC in 2022, valued at $1.5 billion. Their VIP subscription model auto-ships eco-friendly home essentials with carbon-neutral shipping. They've diverted over 5 million pounds of plastic from oceans.

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