#4
Ethique
30M+ plastic bottles prevented. Each bar replaces 2-5 bottles.
Ethique's solid beauty bars, invented by New Zealand scientist Brianne West in 2012, prevent the 120 billion packaging units generated annually by the beauty industry, with each bar replacing 2-5 plastic bottles. As a carbon-neutral B Corp donating 2% of revenue, the brand has been profitable since year one—a financial metric that proves zero-waste can thrive commercially.
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