Ethique

New Zealand scientist Brianne West founded Ethique in 2012 after calculating that the beauty industry produces 120 billion units of packaging annually. Her solution: concentrated solid beauty bars — shampoo, conditioner, face wash, body lotion — with zero plastic packaging. Each bar is equivalent to 2-5 plastic bottles. Ethique has prevented over 30 million plastic bottles from being manufactured. They're certified B Corp, climate-neutral, and palm oil-free. The brand donates 2% of revenue to charity and has been profitable since year one. West retired from the company at 30.