90% of cleaning products is water. Tablets + reusable bottles = 1B plastic bottles prevented.
Blueland's insight was obvious in hindsight: cleaning products are 90% water. Why ship water in single-use plastic? Their system uses reusable bottles and dissolvable cleaning tablets — drop a tablet in water, and you've got all-purpose cleaner, hand soap, or dish soap. After appearing on Shark Tank in 2019 (Kevin O'Leary invested $270,000), Blueland has prevented over 1 billion single-use plastic bottles from being produced. Their tablets are carbon-neutral and the packaging is 100% compostable. NASA-grade formulations. Kindergarten-level simplicity.

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