#3
Bite Toothpaste Bits
50M+ tablets sold. Zero tubes in landfills. Glass jar + compostable refills.
Bite Toothpaste Bits tackles the 1 billion toothpaste tubes landfilled annually by replacing them with dry, vegan tablets in refillable glass jars, avoiding the mixed-material waste that recycling cannot process. Each tablet is fluoride-optional and free of SLS, a concrete data point that appeals to health-conscious consumers seeking simplicity.
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