Bite Toothpaste Bits

Bite Toothpaste Bits tackles the 1 billion toothpaste tubes landfilled annually by replacing them with dry, vegan tablets in refillable glass jars, avoiding the mixed-material waste that recycling cannot process. With over 50 million tablets sold after a viral Shark Tank appearance, their subscription model ships refills in compostable pouches—a convenience that outpaces #4 Ethique's solid bars for daily use. Each tablet is fluoride-optional and free of SLS, a concrete data point that appeals to health-conscious consumers seeking simplicity.