Bite Toothpaste Bits

One billion toothpaste tubes end up in landfills every year — they're made of mixed materials that can't be recycled. Bite replaced the tube entirely with dry toothpaste tablets in a refillable glass jar. You bite down, brush with water, done. The tablets are vegan, fluoride-optional, and free of SLS, parabens, and glycerin. After a viral Shark Tank appearance, Bite expanded to deodorant, mouthwash, and floss. Their subscription model ships refills in compostable pouches. They've sold over 50 million bits and counting.