Quaker Oats-Snapple ($1.7B, 1994) — #8 in Top 10 Worst Tech Acquisitions | Top10Grid
#8
Quaker Oats-Snapple ($1.7B, 1994)
Though not purely tech, this acquisition destroyed Snapple's quirky brand identity through corporate mismanagement, and Quaker sold it just 27 months later for $300 million — losing $1.4 billion.
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