LA Chargers Copycat Logo (2020)

The LA Chargers' 2020 logo rebrand is a lazy copycat move that confused fans with two other LA sports giants. The new “LA” wordmark shares the same distinctive interlocking letters as the Dodgers' and Rams' logos, leading to 85% of Twitter reactions within 24 hours mocking the lack of originality. This design cost the team an estimated $2 million in consulting fees, but a 2021 survey found 54% of Chargers fans couldn’t distinguish the new logo from the others. Compared to the Guardians at #2, which at least created a unique glyph, the Chargers’ effort is a plagiarism-grade failure that wastes money and alienates a fanbase already dealing with a relocation identity crisis.