Juventus Minimalist Logo (2017)

Juventus’ 2017 minimalist logo is a betrayal of a century of football tradition, replacing a storied crest with a sterile “J” that mirrors a luxury fashion house. The design alienated a fanbase that had seen 120 years of black-and-white stripes and a bull icon representing Turin. Ticket sales for non-derby matches dropped 18% in the first season after the change, worse than the 10% dip typical for crest updates.