Overwatch 2

Overwatch 2 removed the original game and replaced loot boxes with a $20 per skin shop, locking new heroes behind a battle pass that costs $10 per season. A single legendary skin that was previously earnable through gameplay now costs more than the original game's $40 price tag—a 150% price increase. Compared to #3 FIFA Ultimate Team's $1.6 billion annual haul, this model still rakes in $1.5 billion per year by applying the same FOMO tactics, but with added removal of previously earned content.