FIFA Ultimate Team

FIFA Ultimate Team's card pack system generates over $1.6 billion annually by exploiting FOMO and pack addiction, with undisclosed odds on rare player cards. Children have spent thousands on parents' credit cards, prompting UK parliamentary inquiries into the $45 billion loot box market. The typical player spends $200 per year on packs, yet the odds of pulling a top-tier card are worse than 1-in-100,000—a far lower return than the $20-per-skin model in Overwatch 2, which at least guarantees you get what you pay for.