Destroying Unsold Inventory

Destroying unsold inventory epitomizes fashion’s wasteful arrogance, with luxury houses incinerating billions in excess stock to preserve brand exclusivity. Burberry alone burned £37 million of goods in 2018, while sneaker brand Nike has since admitted to similar practices. This is 50% more wasteful than the average fast fashion discard rate (which sits at 15% of unsold items), and directly contradicts #3 Greenwashing Sustainability Claims—brands championing “circular economy” while openly torching products.