Adidas x Kanye West — The Yeezy Implosion

This partnership imploded, destroying $1.3 billion in Adidas inventory after Ye’s antisemitic remarks. The brand was forced to write off the entire Yeezy line, resulting in a net loss of €600 million in 2023 alone. Despite being the most commercially successful celebrity collaboration in fashion history, the ethical fallout left Adidas with unsellable stock and a deeply stained reputation.