Kim Kardashian for Crypto (EthereumMax)

Kim Kardashian paid $1.26 million to settle SEC charges after promoting EthereumMax tokens that promptly cratered in value, losing 97% of their peak price within six months. This case became the poster child for irresponsible celebrity crypto shilling, with investors filing a class-action lawsuit over the $290 million in alleged losses. Kardashian’s promotion of a volatile asset without disclosing payment set a dangerous precedent.