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Kendall Jenner for Pepsi (2017)
Kendall Jenner’s 2017 Pepsi ad is the most ridiculed commercial of the decade, pulled within 24 hours after global backlash accused it of trivializing protest movements. The spot, which showed Jenner solving police brutality by handing a cop a soda, sparked outrage that generated over 1.2 million Twitter mentions in a single day. It remains a textbook example of tone-deaf marketing.
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