Jared Fogle for Subway

Jared Fogle's endorsement of Subway for 15 years turned a personal weight-loss narrative into the chain's most powerful marketing asset, generating an estimated $100 million in revenue. That foundation crumbled immediately after his 2015 conviction for sex crimes involving minors, forcing Subway to erase every trace of his connection. The scandal's financial impact was brutal: Subway's U.S. sales dropped by 25% that year, a collapse worse than the average brand crisis. This endorsement failure outstrips #10 Lindsay Lohan for Lawyer.com in sheer monetary damage, as Subway lost a decade-long investment rather than a single campaign.