Hulk Hogan starring in Rent-A-Center commercials felt like a parody of celebrity decline, with the furniture chain paying him $2.5 million for a two-year campaign that aired over 5,000 times. When Hogan’s personal scandals erupted in 2012, including a leaked audio tape, Rent-A-Center scrambled to bury every trace of the partnership, removing ads from 98% of their national spots within weeks. This endorsement is 50% more scandal-ridden than #1 Kendall Jenner’s Pepsi ad because it directly tied the brand to legal controversies, not just public ridicule.
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