Provence

Provence is the global epicentre of rosé wine, producing 34% of all French rosé—over 140 million bottles annually. Its pale, dry style has become the defining summer drink worldwide, with sales increasing 20% since 2020. In blind tastings, Provençal rosé consistently outperforms #7 Languedoc-Roussillon's rosé in elegance and minerality. A typical bottle from the Côtes de Provence AOC costs $18, which is 30% more expensive than the average Languedoc rosé, but commands a premium for its refined character and lower residual sugar (under 1 gram per litre).