500M YouTube views on the diss track. $200M revenge. Piqué destroyed.
Shakira had already sold 80 million records before dating Barcelona's Gerard Piqué. When they split in 2022 after he allegedly cheated, she released "BZRP Music Sessions #53" — a diss track that generated 500 million YouTube views in its first month and became the most-streamed Spanish-language song of 2023. The lyric "I'm worth two of 22" (a dig at Piqué's younger girlfriend) became a global meme. Her post-breakup album Las Mujeres Ya No Lloran hit #1 in 30 countries. Shakira turned heartbreak into approximately $200 million in touring and streaming revenue. Piqué's reputation never recovered.
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