Top 10 WAGs Who Became More Famous Than the Athletes

Kim's 72-day marriage to NBA player Kris Humphries in 2011 was widely mocked, but it generated a $10 million E! special and kept her in tabloid headlines for months. Her subsequent marriage to Kanye West (2014-2022) produced four children and the most documented celebrity relationship in history. Through it all, Kim built SKIMS ($4 billion valuation), KKW Beauty ($600 million exit), and a law career. She's worth $1.7 billion. Humphries earns a fraction of that as a retired player. Kim used her "WAG" status as kindling and built an empire from the fire.

Swift was already a billionaire before dating Travis Kelce, but their relationship created the most economically significant romance in sports history. NFL viewership among women 18-49 jumped 7%. Chiefs merchandise sales spiked 400%. Kelce's endorsement portfolio grew from $5 million to $20+ million. Her Eras Tour grossed $2.2 billion. She's worth $1.3 billion. Travis is worth $40 million. The "girlfriend" is 32x richer than the athlete. When Taylor showed up at Arrowhead Stadium, she didn't become a WAG — she turned the entire NFL into a Taylor Swift concert with a football game attached.

Gisele was the highest-paid model in the world for 14 consecutive years before she even met Tom Brady. Their marriage (2009-2022) combined $800 million in wealth — with Gisele contributing the larger share at $400+ million vs. Brady's $300 million. She earned $47 million in 2014 alone. When they divorced, she didn't become "Tom Brady's ex-wife" — he became "Gisele's ex-husband" in fashion circles. She's now dating a jiu-jitsu instructor in Miami. The supermodel who was richer than the GOAT quarterback is the ultimate proof that "WAG" was always a reductive label.

Shakira had already sold 80 million records before dating Barcelona's Gerard Piqué. When they split in 2022 after he allegedly cheated, she released "BZRP Music Sessions #53" — a diss track that generated 500 million YouTube views in its first month and became the most-streamed Spanish-language song of 2023. The lyric "I'm worth two of 22" (a dig at Piqué's younger girlfriend) became a global meme. Her post-breakup album Las Mujeres Ya No Lloran hit #1 in 30 countries. Shakira turned heartbreak into approximately $200 million in touring and streaming revenue. Piqué's reputation never recovered.

Hailey Baldwin married Justin Bieber in 2018 and immediately became one of the most-followed women on Instagram (52 million followers). But her real move was Rhode Skin, launched in 2022 — a minimalist skincare brand that hit an estimated $400 million valuation within two years. The Rhode Lip Treatment went viral on TikTok (4 billion+ views on the hashtag) and is now sold in every Sephora worldwide. She's no longer "Justin Bieber's wife" in the beauty industry — she's the founder of the fastest-growing skincare brand of the 2020s. The WAG became the CEO.

Union was already an established actress (Bring It On, Bad Boys II, Being Mary Jane) when she married Dwyane Wade in 2014. Their combined net worth exceeds $250 million. She co-founded Proudly (a baby care brand for melanin-rich skin), wrote three bestselling books, and serves on multiple corporate boards. Wade's public revelation of their son Zaya's transgender identity in 2020 made them one of the most visibly supportive celebrity families in America. Union was never a "WAG" — she married an athlete while already being more famous than most athletes' wives ever become.

The Argentine TV host married footballer Maxi López, divorced him for his teammate Mauro Icardi, then became Icardi's agent — negotiating his contracts while starring on Italian and Turkish reality TV. She has 17 million Instagram followers. Her public confrontation with Icardi's alleged affair with model Eugenia "China" Suárez in 2021 (the #WandaGate scandal) generated 3+ million tweets in 24 hours — more than most World Cup matches. She turned her personal life into a multi-platform media empire. Wanda is the WAG who made the scandal the business model.

Ciara had "Goodies" (#1 hit, 2004) and "1, 2 Step" before marrying Russell Wilson in 2016. Their combined net worth exceeds $300 million. She founded LITA by Ciara (a fashion brand), co-owns a stake in the Seattle Sounders FC, and continues to tour and release music. Her Super Bowl appearance with Wilson became one of the most photographed WAG moments in NFL history. What makes Ciara unique on this list is the brand synergy — she and Wilson present as a unified power couple brand, with joint fashion appearances and family content that generates millions in engagement.

Chopra was already the biggest female movie star in India (70+ Bollywood films, Miss World 2000) when she married Nick Jonas in 2018. She brought 98 million Instagram followers, a UNICEF ambassadorship, and an international acting career (Quantico, Citadel) that dwarfs the Jonas Brothers' reach in most of the world. Their combined net worth exceeds $300 million. In India, Jonas is known as "Priyanka's husband." In America, she's known as "Nick Jonas's wife." The label depends entirely on which hemisphere you're standing in — which says everything about the absurdity of the "WAG" concept.

Kim's 72-day marriage to NBA player Kris Humphries in 2011 was widely mocked, but it generated a $10 million E! special and kept her in tabloid headlines for months. Her subsequent marriage to Kanye West (2014-2022) produced four children and the most documented celebrity relationship in history. Through it all, Kim built SKIMS ($4 billion valuation), KKW Beauty ($600 million exit), and a law career. She's worth $1.7 billion. Humphries earns a fraction of that as a retired player. Kim used her "WAG" status as kindling and built an empire from the fire.

Swift was already a billionaire before dating Travis Kelce, but their relationship created the most economically significant romance in sports history. NFL viewership among women 18-49 jumped 7%. Chiefs merchandise sales spiked 400%. Kelce's endorsement portfolio grew from $5 million to $20+ million. Her Eras Tour grossed $2.2 billion. She's worth $1.3 billion. Travis is worth $40 million. The "girlfriend" is 32x richer than the athlete. When Taylor showed up at Arrowhead Stadium, she didn't become a WAG — she turned the entire NFL into a Taylor Swift concert with a football game attached.

Gisele was the highest-paid model in the world for 14 consecutive years before she even met Tom Brady. Their marriage (2009-2022) combined $800 million in wealth — with Gisele contributing the larger share at $400+ million vs. Brady's $300 million. She earned $47 million in 2014 alone. When they divorced, she didn't become "Tom Brady's ex-wife" — he became "Gisele's ex-husband" in fashion circles. She's now dating a jiu-jitsu instructor in Miami. The supermodel who was richer than the GOAT quarterback is the ultimate proof that "WAG" was always a reductive label.

Shakira had already sold 80 million records before dating Barcelona's Gerard Piqué. When they split in 2022 after he allegedly cheated, she released "BZRP Music Sessions #53" — a diss track that generated 500 million YouTube views in its first month and became the most-streamed Spanish-language song of 2023. The lyric "I'm worth two of 22" (a dig at Piqué's younger girlfriend) became a global meme. Her post-breakup album Las Mujeres Ya No Lloran hit #1 in 30 countries. Shakira turned heartbreak into approximately $200 million in touring and streaming revenue. Piqué's reputation never recovered.

Hailey Baldwin married Justin Bieber in 2018 and immediately became one of the most-followed women on Instagram (52 million followers). But her real move was Rhode Skin, launched in 2022 — a minimalist skincare brand that hit an estimated $400 million valuation within two years. The Rhode Lip Treatment went viral on TikTok (4 billion+ views on the hashtag) and is now sold in every Sephora worldwide. She's no longer "Justin Bieber's wife" in the beauty industry — she's the founder of the fastest-growing skincare brand of the 2020s. The WAG became the CEO.

Union was already an established actress (Bring It On, Bad Boys II, Being Mary Jane) when she married Dwyane Wade in 2014. Their combined net worth exceeds $250 million. She co-founded Proudly (a baby care brand for melanin-rich skin), wrote three bestselling books, and serves on multiple corporate boards. Wade's public revelation of their son Zaya's transgender identity in 2020 made them one of the most visibly supportive celebrity families in America. Union was never a "WAG" — she married an athlete while already being more famous than most athletes' wives ever become.

The Argentine TV host married footballer Maxi López, divorced him for his teammate Mauro Icardi, then became Icardi's agent — negotiating his contracts while starring on Italian and Turkish reality TV. She has 17 million Instagram followers. Her public confrontation with Icardi's alleged affair with model Eugenia "China" Suárez in 2021 (the #WandaGate scandal) generated 3+ million tweets in 24 hours — more than most World Cup matches. She turned her personal life into a multi-platform media empire. Wanda is the WAG who made the scandal the business model.

Ciara had "Goodies" (#1 hit, 2004) and "1, 2 Step" before marrying Russell Wilson in 2016. Their combined net worth exceeds $300 million. She founded LITA by Ciara (a fashion brand), co-owns a stake in the Seattle Sounders FC, and continues to tour and release music. Her Super Bowl appearance with Wilson became one of the most photographed WAG moments in NFL history. What makes Ciara unique on this list is the brand synergy — she and Wilson present as a unified power couple brand, with joint fashion appearances and family content that generates millions in engagement.

Chopra was already the biggest female movie star in India (70+ Bollywood films, Miss World 2000) when she married Nick Jonas in 2018. She brought 98 million Instagram followers, a UNICEF ambassadorship, and an international acting career (Quantico, Citadel) that dwarfs the Jonas Brothers' reach in most of the world. Their combined net worth exceeds $300 million. In India, Jonas is known as "Priyanka's husband." In America, she's known as "Nick Jonas's wife." The label depends entirely on which hemisphere you're standing in — which says everything about the absurdity of the "WAG" concept.