Hailey Bieber — Rhode Skin ($400M Valuation)

Rhode Skin: $400M valuation. 4B TikTok views. WAG became CEO.

After marrying Justin Bieber in 2018, her Instagram following exploded to 52 million, and the Rhode Lip Treatment went viral with 4 billion+ TikTok views. It is now sold in every Sephora globally. Unlike Shakira’s scandal-fueled success, Hailey built her empire independently, transforming from “Justin Bieber’s wife” into a CEO whose brand is 30% lighter in typical product weight than average competitors.

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