Rhode Skin: $400M valuation. 4B TikTok views. WAG became CEO.
Hailey Bieber’s Rhode Skin brand reached a $400 million valuation within two years of its 2022 launch, making her the fastest-growing skincare founder of the 2020s—a feat that outperforms #5 Shakira’s music-driven revenue in speed but not scale. After marrying Justin Bieber in 2018, her Instagram following exploded to 52 million, and the Rhode Lip Treatment went viral with 4 billion+ TikTok views. It is now sold in every Sephora globally. Unlike Shakira’s scandal-fueled success, Hailey built her empire independently, transforming from “Justin Bieber’s wife” into a CEO whose brand is 30% lighter in typical product weight than average competitors.
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