Rivian specializes in adventure EVs, generating $4.4 billion in revenue from its R1T pickup and R1S SUV, built for off-road capability at its Normal, Illinois factory. An Amazon-backed 100,000 electric delivery van order provides a stable pipeline, with production reaching 57,000 vehicles in 2023—a 24% increase over the prior year. Yet Rivian's market cap is 90% smaller than #1 Tesla's, reflecting its niche focus. Its R1T's 3,000-pound payload exceeds the average competitor by 35%.
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