Goldman Sachs

Goldman Sachs holds $578 billion in assets, yet its traditional investment-banking model faces a stark contrast: while #6 Morgan Stanley has successfully pivoted to wealth management, Goldman executed a high-profile retreat from consumer banking in 2024 after Marcus incurred $3 billion in cumulative losses under CEO David Solomon. This setback highlights a 42% drop in consumer banking revenue year-over-year, making it the least diversified among the top 10 by retail footprint. Despite this, Goldman still commands a 9.3% market share in global M&A advisory, outperforming the average large bank's 6.1%.