Trendyol

Founded in 2010 and headquartered in Istanbul, Trendyol achieved decacorn status in 2022 with a $16.5 billion valuation, significantly bolstered by Alibaba’s strategic investment four years prior. The platform operates across fashion, electronics, groceries, and quick-commerce, mirroring Amazon’s broad scope rather than a single-category focus. Trendyol Express, its dedicated logistics arm, ensures control over delivery speed and quality in a market where fulfillment standards can vary. For most Turkish consumers, Trendyol is the go-to online shopping destination, much like Amazon in the US or Mercado Libre in Latin America. If you're looking for the company that truly defines Turkey's global tech ambition, this is it.