Martı

Martı introduced Turkey's first licensed e-scooter service in Istanbul in 2019 and has since grown into the country’s dominant micro-mobility operator across multiple cities. Unlike single-mode scooter companies such as Lime or Bird, Martı expanded its application to include ride-hailing, strategically positioning itself as a comprehensive urban transport layer. Turkey's dense, traffic-heavy cities and a national median age of approximately 32 years provide Martı with more favorable unit economics than many Western micro-mobility operators, where usage often skews towards tourists rather than daily commuters. By 2024, the platform had facilitated millions of rides and was actively exploring electric moped and cargo logistics verticals as adjacent revenue streams. For investors monitoring Turkey's mobility sector, Martı represents the clearest opportunity in urban transport digitization within a country of 85 million people, whose infrastructure is particularly well-suited for short-distance electric mobility.