Iyzico

Iyzico launched in 2013 with a clear mission: to simplify online payment acceptance for Turkish merchants, bringing it to the same standard as in Germany or the UK. By the time PayU, a global payments group backed by Naspers, acquired the company in 2019, Iyzico had become the go-to payment gateway for Turkish e-commerce startups. Its developer-friendly API dramatically reduced integration times from weeks to just days. The acquisition, reportedly around $165 million, was Turkey's first significant fintech exit, validating the sector years before Trendyol (#1) or Dream Games (#3) achieved their headline valuations. Operating today under the PayU umbrella, Iyzico continues to support Turkish merchants with checkout optimization, installment payment tools that boost conversion in a high-card-usage market, and scalable fraud protection infrastructure that keeps pace with increasing e-commerce volume.