Getir

Getir pioneered the 10-minute grocery delivery model in Istanbul in 2015, years before the concept gained traction with services like DoorDash Dash Mart or Gopuff in Western markets. Its operational model relies on strategically located dark stores, each stocking around 2,000 SKUs, and professional couriers operating within tight delivery radii. After expanding into multiple European countries and the United States, Getir strategically pulled back from several Western markets in 2023 due to a global shift in investor appetite for cash-intensive logistics. The refocused Getir continues to dominate the rapid delivery category it created, and its robust Istanbul unit economics demonstrate that rapid delivery can be sustainable with disciplined execution.