Skip to main content
Top10Grid
#2

Converse Chuck Taylor All Star (1917)

1 billion pairs sold. 107 years unchanged. Punk, grunge, fashion. $2.4B/year.

The most sold shoe in history with over 1 billion pairs. Chuck Taylors were basketball shoes from 1917 to the 1970s, then became the uniform of punk rock (Ramones), grunge (Kurt Cobain wore them on Nirvana's last tour), and every counterculture movement since. They're the only shoe equally at home on a basketball court in 1950, a punk show in 1977, and a fashion runway in 2025. The design hasn't meaningfully changed in 107 years. Nike acquired Converse in 2003 for $309 million — a steal for a brand that now generates $2.4 billion annually. The Chuck Taylor is proof that simplicity, when it's right, is permanent.

Share:

Photos (1)

Converse Chuck Taylor All Star (1917)

Comments on "Converse Chuck Taylor All Star (1917)"

Have a take on this ranking?

Comments are how the argument actually happens here. Posting one needs a free account — it takes about a minute.

No comments yet.

The first comment sets the terms of the argument.