#3
Adidas Superstar (1969)
Run-DMC: first non-athlete shoe deal. 200M pairs. Basketball → hip-hop → high fashion.
The first sneaker adopted by hip-hop culture. Run-DMC wore Adidas Superstars with no laces and tongues pushed out in the 1980s, eventually recording "My Adidas" in 1986. Adidas gave them a $1 million endorsement deal — the first non-athlete sneaker endorsement in history. The shell-toe design became synonymous with b-boy culture, breakdancing, and street fashion. Over 200 million pairs sold since 1969. The Superstar crossed from basketball to hip-hop to skateboarding to high fashion (Prada collab, 2019) without ever losing its street credibility. The three stripes are as recognizable as any logo in fashion.
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