Anastasia Soare — Anastasia Beverly Hills ($3 Billion Peak)

Anastasia Soare turned a Romanian immigrant's struggle into a $3 billion beauty empire by mastering the Golden Ratio eyebrow technique. Arriving in LA in 1989 with nothing, she pioneered eyebrow shaping for celebrities and launched Anastasia Beverly Hills in 2000. By 2018, the brand was valued at $3 billion, fueled by 20 million Instagram followers and the Modern Renaissance palette—the most-sold in Sephora history. This valuation is 200% higher than the average cosmetics brand, and her Instagram-first strategy reaches 40% more followers than #7 Tory Burch's total audience.