Anastasia Soare — Anastasia Beverly Hills ($3 Billion Peak)

A Romanian immigrant who arrived in LA in 1989 with nothing, Soare developed the "Golden Ratio" eyebrow shaping technique that celebrities swore by. She launched Anastasia Beverly Hills in 2000. By 2018, the brand was valued at $3 billion. Her Instagram-first marketing strategy made ABH the most-followed beauty brand on the platform (20 million followers). The Modern Renaissance eyeshadow palette became the most-sold palette in Sephora history. A woman who grew up under Ceausescu's communist regime built the American beauty dream — one perfectly arched brow at a time.