Anastasia Soare — Anastasia Beverly Hills ($3 Billion Peak)

Romanian immigrant. Golden Ratio brows. $3B peak. Sephora's #1 palette.

Anastasia Soare turned a Romanian immigrant's struggle into a $3 billion beauty empire by mastering the Golden Ratio eyebrow technique. Arriving in LA in 1989 with nothing, she pioneered eyebrow shaping for celebrities and launched Anastasia Beverly Hills in 2000. By 2018, the brand was valued at $3 billion, fueled by 20 million Instagram followers and the Modern Renaissance palette—the most-sold in Sephora history.

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