Bloom Pop

Bloom Pop launched on Labor Day 2025 across more than 4,000 Walmart stores plus additional major retailers, entering the category with five flavors: Shirley Temple, Classic Orange, Raspberry Lemonade, Strawberry Cream, and Watermelon Lime. Each can contains 20 calories and 4 grams of sugar or less, built around Bloom Nutrition's proprietary trademarked prebiotic blend — giving the brand a differentiated formulation story compared to competitors that use more commodity fiber sources like chicory root or soluble corn fiber. The brand's launch performance was notably fast: Bloom Pop sold 2 million cans and generated $2.7 million in revenue within its first few weeks on shelves, a velocity that locked in the #3 slot in the modern-soda category by sales pace — an especially strong result given how recently the brand entered the market compared to Olipop and Poppi. The brand has continued to expand its flavor lineup since launch: a Root Beer Float flavor debuted January 1, 2026 (scoring 9/10 from Sporked), followed by a limited-edition "Rocket Blast" flavor launched in July 2026 for the summer season, showing a cadence of new-flavor releases roughly every few months. Bloom Pop's rapid retail rollout is part of Bloom Nutrition's broader growth trajectory; Forbes reported in April 2026 that the company was pushing toward a $1 billion valuation, with Bloom Pop's soda line as one contributor to that momentum alongside the brand's existing supplement business. The combination of low-calorie formulation, fast retail scaling, and continuous flavor innovation makes Bloom Pop one of the most aggressive newer entrants in the category, and its Walmart-anchored distribution strategy has proven an effective way to reach mainstream shoppers quickly rather than starting in smaller specialty or health-food retail channels.