United Kingdom

The United Kingdom hosts approximately 40 million arrivals, 2 million fewer than #6 Mexico but still ranking as the world's #7 most visited country. London remains the primary draw, consistently ranking as the most-visited city by international overnight visitors with 19 million annual stays — triple the business travel arrival numbers of #8 Germany. Beyond London, Edinburgh attracts 4 million visitors and the Cotswolds draw 8 million day-trippers annually. Post-Brexit visa rules haven't dented numbers; arrivals dropped only 3% in 2024 compared to pre-pandemic peaks, outperforming the average 10% decline seen across other European destinations.