United Kingdom

The United Kingdom hosts approximately 40 million arrivals, ranking among the world's most visited countries. London remains the primary draw, consistently ranking as the most-visited city by international overnight visitors with 19 million annual stays. Beyond London, Edinburgh attracts 4 million visitors and the Cotswolds draw 8 million day-trippers annually. Post-Brexit visa rules haven't dented numbers; arrivals dropped only 3% in 2024 compared to pre-pandemic peaks.