Top 10 Most Visited Countries in the World (2025)

~90 million arrivals. Spain's combination of beaches, architecture, food culture, and nightlife makes it Europe's vacation playground. Barcelona, Madrid, and the Balearic Islands each draw 10M+ visitors. Spain overtook the US for #2 in 2023 and has held it since. Source: UNWTO.

~80 million arrivals. NYC, LA, Miami, Las Vegas, and national parks drive the numbers. The US commands the highest tourism revenue globally ($250B+) despite being #3 in arrivals — visitors spend more per trip here than anywhere else. Canada and Mexico account for ~35% of all arrivals. Source: UNWTO.

~65 million arrivals. Rome, Venice, Florence, and the Amalfi Coast top the itineraries. Italy has more UNESCO World Heritage Sites (59) than any other country. The "overtourism" debate is fiercer here than anywhere — Venice implemented a day-tripper entry fee in 2024. Source: UNWTO.

~57 million arrivals. Istanbul straddles two continents, Cappadocia's balloon rides are Instagram gold, and the Turkish Riviera offers Mediterranean luxury at lower prices than Greece or Italy. Medical tourism adds millions more — Turkey is the world's #1 destination for hair transplants. Source: UNWTO.

~45 million arrivals. Cancun, Mexico City, and Los Cabos drive the numbers, but colonial cities like Oaxaca and San Miguel de Allende are growing rapidly. Mexico is the most-visited country in Latin America by a wide margin. Digital nomad-friendly visa policies boosted extended stays post-pandemic. Source: UNWTO.

~40 million arrivals. London is the draw — it consistently ranks as the world's most-visited city by international overnight visitors. Beyond London, Edinburgh, the Cotswolds, and the Lake District add depth. Post-Brexit visa rules haven't dented numbers significantly. Source: UNWTO.

~38 million arrivals. Berlin, Munich, and the Rhine Valley anchor the tourism industry. Germany is Europe's business travel hub (40% of arrivals are business-related), and Oktoberfest alone draws 6 million visitors annually to Munich. The country's extensive rail network makes multi-city trips seamless. Source: UNWTO.

~36 million arrivals. Bangkok is the world's most-visited city by some measures, and the islands (Phuket, Koh Samui, Krabi) offer world-class beaches at Southeast Asian prices. Thailand's post-pandemic recovery was the fastest in Asia — it surpassed 2019 arrival numbers by mid-2025. Source: UNWTO.

~35 million arrivals. Japan's weak yen (2023-2025) supercharged tourism — visitors get exceptional value for world-class experiences. Tokyo, Kyoto, Osaka, and the ski resorts of Hokkaido are the main draws. The government aims for 60M visitors by 2030 while managing overtourism in Kyoto. Source: UNWTO.

~90 million arrivals. Spain's combination of beaches, architecture, food culture, and nightlife makes it Europe's vacation playground. Barcelona, Madrid, and the Balearic Islands each draw 10M+ visitors. Spain overtook the US for #2 in 2023 and has held it since. Source: UNWTO.

~80 million arrivals. NYC, LA, Miami, Las Vegas, and national parks drive the numbers. The US commands the highest tourism revenue globally ($250B+) despite being #3 in arrivals — visitors spend more per trip here than anywhere else. Canada and Mexico account for ~35% of all arrivals. Source: UNWTO.

~65 million arrivals. Rome, Venice, Florence, and the Amalfi Coast top the itineraries. Italy has more UNESCO World Heritage Sites (59) than any other country. The "overtourism" debate is fiercer here than anywhere — Venice implemented a day-tripper entry fee in 2024. Source: UNWTO.

~57 million arrivals. Istanbul straddles two continents, Cappadocia's balloon rides are Instagram gold, and the Turkish Riviera offers Mediterranean luxury at lower prices than Greece or Italy. Medical tourism adds millions more — Turkey is the world's #1 destination for hair transplants. Source: UNWTO.

~45 million arrivals. Cancun, Mexico City, and Los Cabos drive the numbers, but colonial cities like Oaxaca and San Miguel de Allende are growing rapidly. Mexico is the most-visited country in Latin America by a wide margin. Digital nomad-friendly visa policies boosted extended stays post-pandemic. Source: UNWTO.

~40 million arrivals. London is the draw — it consistently ranks as the world's most-visited city by international overnight visitors. Beyond London, Edinburgh, the Cotswolds, and the Lake District add depth. Post-Brexit visa rules haven't dented numbers significantly. Source: UNWTO.

~38 million arrivals. Berlin, Munich, and the Rhine Valley anchor the tourism industry. Germany is Europe's business travel hub (40% of arrivals are business-related), and Oktoberfest alone draws 6 million visitors annually to Munich. The country's extensive rail network makes multi-city trips seamless. Source: UNWTO.

~36 million arrivals. Bangkok is the world's most-visited city by some measures, and the islands (Phuket, Koh Samui, Krabi) offer world-class beaches at Southeast Asian prices. Thailand's post-pandemic recovery was the fastest in Asia — it surpassed 2019 arrival numbers by mid-2025. Source: UNWTO.

~35 million arrivals. Japan's weak yen (2023-2025) supercharged tourism — visitors get exceptional value for world-class experiences. Tokyo, Kyoto, Osaka, and the ski resorts of Hokkaido are the main draws. The government aims for 60M visitors by 2030 while managing overtourism in Kyoto. Source: UNWTO.