#4
Italy
Italy attracted roughly 61.5 million arrivals, trailing France by about 40 million, yet it boasts 61 UNESCO World Heritage Sites — more than any other country. Rome, Venice, Florence, and the Amalfi Coast are primary draws, with the latter drawing millions of visitors yearly. Venice's 2024 day-tripper entry fee — €5 per person — aims to curb overtourism, a problem that has become a defining issue for the city.
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