France

France has topped the world's most-visited-country rankings for decades, and 2025's roughly 100 million international arrivals extend a lead that shows no sign of narrowing - about 10 million ahead of Spain in second place. Paris alone draws more than 30 million of those visitors, but the appeal spreads well beyond the capital: the Riviera, the Alps, the wine regions, and 49 UNESCO World Heritage sites give France more reasons to visit than any single city could explain. The 2024 Paris Olympics gave arrivals an 8 percent bump year-over-year, per UNWTO data.