France

France leads the world with ~100 million international arrivals in 2025, a position it has held for decades. Paris alone contributes over 30 million visitors, and the country's broader appeal spans the Riviera, Alps, wine regions, and 49 UNESCO World Heritage Sites. The 2024 Paris Olympics spurred an 8% year-over-year increase, solidifying France's lead over runner-up Spain by 10 million arrivals. This enduring popularity is unmatched globally, supported by consistent data from the UNWTO World Tourism Barometer.