The Apple iPhone X (2017) boldly eliminated the home button, ushering in Face ID facial recognition and a near-bezel-less 5.8-inch OLED display that set a new industry standard for design. Launched at 999 USD, it sold an estimated 63 million units in its first year, faster than the average flagship adoption rate. Its gesture-based navigation and Animoji were revolutionary, outperforming the Samsung Galaxy Note (2011) in display quality and biometric innovation. The iPhone X remains 40% lighter than the early phablet models, proving that radical change can drive massive success.

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