Top 10 Most Popular Social Media Platforms

Google's video giant serves 2.5 billion monthly users and has become the world's second-largest search engine, with Shorts now competing directly with TikTok for short-form attention spans.

Meta's messaging app connects 2.4 billion users across 180 countries, functioning as critical infrastructure in markets like India and Brazil where it serves as the de facto internet.

With 2.0 billion monthly active users, Instagram remains the visual social platform of choice for creators, brands, and anyone who wants their brunch to look aspirational.

ByteDance's short-video app has 1.8 billion monthly active users despite ongoing regulatory battles in the US, fundamentally reshaping how music, trends, and information spread globally.

Tencent's super-app has 1.3 billion monthly active users, primarily in China, where it functions as a combined social network, payment system, ride-hailing app, and digital ID.

The privacy-focused messaging app surpassed 950 million monthly active users, becoming the platform of choice for communities ranging from crypto traders to political dissidents.

With 850 million monthly active users, Snap's ephemeral messaging platform continues to dominate the under-25 demographic with AR filters and its Discover content feed.

Elon Musk's rebranded platform maintains around 600 million monthly active users, remaining the go-to platform for breaking news, sports commentary, and political discourse despite its turbulent rebrand.

The front page of the internet crossed 500 million monthly active users following its 2024 IPO, with its community-driven forums becoming an increasingly important source for AI training data.