Durian is banned from hotels, subways, and airlines across Southeast Asia for its overwhelming stench, yet worshipped as the King of Fruits by devotees who find its custard flesh transcendent—creating a 88% love-to-hate ratio in some markets. Studies show its odor contains 44 volatile sulfur compounds, including ethanethiol (also found in onions), making it 20 times more pungent than #1 Cilantro's genetic trigger. A 2022 consumer survey found 67% of first-time tasters in Western countries rejected it outright, while 93% of Southeast Asian natives adored it. The fruit costs an average of $20 each in season, and its creamy texture is the #1 divisive attribute among food critics, outperforming #4 Blue Cheese's mold factor.
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