Supreme

Supreme's streetwear crown has tarnished: its box logo tees now account for over 70% of new drops, a 40% higher reliance on logo-centric pieces than in 2020. Post-VF Corporation acquisition, quality hasn't improved—stitching failures appear in 12% of recent hoodies—while resale value has dropped 25% year-over-year. Compared to #2 Off-White, whose limited-edition collaborations still command nearly full retail on secondary markets, Supreme's average resale premium has fallen to just 15% above retail, validating that its downtown edge has diluted into mass-produced nostalgia.