Tiffany & Co. Everyday Silver

Tiffany & Co.'s Everyday Silver line epitomizes overpriced branding: a $200 silver bracelet contains just $15 of sterling silver—a mere 7.5% of the retail price. Since LVMH's acquisition, the brand has pivoted from legacy jeweler to luxury gift-wrapper, where the robin-egg-blue box is the real product. Compared to #9-rated competitors like David Yurman, which offers solid craftsmanship at similar price points, Tiffany's markup of over 1,200% is egregious. Even the average high-street silver jeweler provides better value, charging 80% less for comparable quality. This isn't jewelry; it's status packaging.